The NFL Is ‘Just Scratching the Surface’ with SpongeBob Super Bowl Broadcast
Jim Nantz will suit up Sunday to call his ninth Super Bowl, and in another booth in Allegiant Stadium, SpongeBob SquarePants will call his first. CBS and Nickelodeon are delivering a historic,...
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Tuned In: Sports Leagues Suspicious of Giant Streamer
LAS VEGAS — ESPN, Warner Bros. Discovery and Fox Corp. may have overlooked some key stakeholders with their ambitious plans for a combined streaming service. Namely: the powerful sports leagues to...
View ArticleThe Chiefs: Big in Germany. (But Does It Matter?)
The two teams in the Super Bowl typically lose money, in part because of the costs of travel, bloated by giant entourages, often including all of a club’s employees. Money is made in future years by...
View ArticleThe Super Bowl of Super Bowls: All Sports All the Time in Vegas
Competing sporting events in the host city on Super Bowl week is not unusual—the local NBA or NHL team, for example, may have a game. In 2016, during Super Bowl weekend in San Francisco, tickets to a...
View ArticleThe NFL’s Long Road to Las Vegas Harmony
Twenty years ago, the NFL’s chilly relationship with Nevada and sports gambling began to thaw at a clandestine meeting with Las Vegas sportsbook officials that involved the NCAA and other sports...
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The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits
For two months, Susan Bali, the head of marketing at jewelry designer Wove, looked closely at Taylor Swift on television. Bali knew Travis Kelce had bought a custom bracelet from Wove, but she didn’t...
View ArticleTuned In: Tush Push Into Broadcasting. Jason Kelce Meets With ESPN and Fox...
LAS VEGAS—Jason Kelce is taking the first steps toward a TV career. The popular Eagles center was in Vegas this week and met with both ESPN and Fox Sports, Front Office Sports has learned. Kelce has...
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How Two EDM-Loving Dudes Reinvented the Super Bowl Party
“The first Shaq’s Fun House, [Shaq] called me the day before and he’s like, ‘You know I have two tigers, right?’ And I’m like, ‘Yeah?’ And he’s like, ‘I’m gonna bring them. It’s the Fun House,’” Joe...
View ArticleTom Brady’s Post-Retirement Embrace of Las Vegas
Tom Brady’s seven Super Bowl rings, just like some other parts of the GOAT’s empire, have a home in Las Vegas. At least temporarily. Those rings, along with other memorabilia from his storied career,...
View ArticleKansas City’s Back-to-Back Super Bowl Wins Set Up Huge Financial Growth...
The Chiefs beat the 49ers 25-22 in overtime to win Super Bowl LVIII on Sunday to become the first NFL franchise to clinch back-to-back Lombardi Trophies since the New England Patriots during the 2003...
View ArticleThree Burning Questions for the NFL’s Offseason
With the 2023 NFL season officially over, the league’s focus quickly shifts to the offseason, which brings several major questions around media and stadiums. How much more streaming is on the way? The...
View ArticleThanks, Las Vegas. New Orleans, You’re Up Next
With the first Las Vegas Super Bowl now behind us, the Big Easy will get the next crack at hosting the NFL’s biggest affair—for the 11th time. Super Bowl LIX will mark the first time the game is back...
View ArticleSuper Bowl’s Las Vegas Debut: Was It Good for the City and the NFL?
The debut of Las Vegas as a Super Bowl host city is officially over, after a week unlike any other before it. The NFL fully embraced the home of sports betting, complete with league branding taking...
View ArticleUsher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure
Despite putting on a thrilling Super Bowl halftime performance full of dazzling dance moves, roller skates, and special guests last night, Usher didn’t get paid by the NFL. The league covers expensive...
View ArticleNever Bigger: Super Bowl LVIII Draws Record Audience of 123.4 Million
History has been made as Super Bowl LVIII now stands alone as the most-watched event in American television history. The Chiefs’ 25-22 overtime win over the 49ers on CBS drew an average audience in...
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Nevada Sets State Record for Super Bowl Bets
The Super Bowl numbers coming out of Las Vegas continue to be massive. After the Chiefs-49ers Super Bowl set a record as the most-watched event in the country’s history with an average U.S. audience...
View ArticleTuned In: On Sunday, 123.4 Million Viewers. On Tuesday, 800 Layoffs
Super Bowl LVIII is in the record books as the most-watched telecast in history. With 123.4 million viewers across all platforms, CBS Sports topped rival Fox Sports’ record audience of 115.1 million...
View ArticleArthur Blank on PE in the NFL: ‘There Are Models That Can Work’
The NFL is the only one of the big four sports leagues that does not allow private equity investment—but it’s up for discussion. There’s an owners committee studying whether to lift the NFL’s rule,...
View ArticleWomen Prove to Be a Powerful Force in Super Bowl’s Record Viewership
Just as women’s sports are among the fastest-growing parts of the entire sports industry, women were a dominant story in final Super Bowl LVIII viewership figures. Data from measurement agency...
View ArticleNFL Salary Cap Sees Historic Spike Ahead of 2024 Season
The NFL’s salary cap just took a massive leap. The league announced the 2024 salary cap will be $255.4 million per team with an additional $74 million per club payment for player benefits, which...
View ArticleFor Panthers, the Cost of A Two-Win Season Is A 4% Ticket Hike
The Panthers are increasing ticket prices after a 2–15 season. Overall ticket prices will be more than 4% higher than last year, with lower-level season tickets averaging a 7% jump and the vast...
View ArticleJosh Harris, David Blitzer Set to Part Ways with Steelers Stake
Josh Harris’s purchase of one NFL team is causing him to sell his stake in another. After buying the Commanders for nearly $6 billion in 2023, Harris and his partner David Blitzer are in advanced...
View ArticleFedEx Field No Longer, Commanders’ Stadium Will Get New Name
FedEx is taking its name off the Commanders’ stadium, the team confirmed to Front Office Sports. The Landover, Md., venue has been called FedEx Field since 1999, when the company struck a $205 million...
View ArticleRFK Stadium Bill Advances to Senate After Lopsided House Vote
House lawmakers were in a show of bipartisanship Wednesday on a bill allowing D.C. to use the old site of RFK Stadium for a potential new home of the Commanders. The D.C. Robert F. Kennedy Memorial...
View ArticleNFL Combine Is Buzzing With Talk of Nearly $1B in Extra Salary Cap Space
“I was smiling.” That’s what Bills general manager Brandon Beane (above) said his reaction was when he saw the NFL’s salary cap number for the 2024 season. The cap’s record jump of $30.4 million up to...
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